Cryptocurrency Advertising: Best platforms to promote new Cryptocurrencies in 2022

Henry Nguyen
2 min readApr 27, 2022

--

When it comes to ICOs and decentralized money projects, developing a cohesive and effective marketing strategy is especially critical. However, with traditional marketers, even experienced experts, jumping to a new area like the crypto world makes them find it hard to promote new cryptocurrencies, especially to target the right users, spreading the FOMO effect for their product.

@Gabby Jones for The New York Times

To digital marketers, launching marketing strategies for ICOs on Web2 platforms such as Facebook, Twitter, Tiktok or Search Engine Tools like Google, Bing gets some headache troubles, their ads policies for promoting products and services related to cryptocurrencies are even stricter than other products.

It’s not as easy as pie for any advertisers no matter how many experienced years you had in your marketing career without any knowledge of the blockchain world. Anyone can draw a fancy wonderful plan with a diversity of attractive promotion activities but those things seem to be flogging a dead horse without choosing the right advertising platforms. And, these daunting pain can be tackled with some suggestions as follow:

1. BANNER AD NETWORKS

Time is money, so do not waste your time researching whether or not every website may be suitable for your brand and then call every website owner for price. Similar to other ad networks like Google Ads, however, they only support crypto-related projects.

For those who are new to banner ad networks, simply, they are companies that connect advertisers to websites that want to promote ICOs, new brand cryptocurrencies.

Here are some crypto-specialized Display Ad Networks I found out:

Besides, based on what I suggest, you better do some research yourself to determine which is the best for your plan!

2. PRESS RELEASES (PR)

If you are looking for a restaurant for dating, you may take a look at some local food blog, or e-newspaper. But for crypto traders, we sleep and eat on some below news sites to stay up to date with news about fintech, blockchain, bitcoin and cryptocurrencies.

The list I wrote down is what I usually visit every day to read cryptocurrency news

  1. CoinTelegraph
  2. CoinDesk
  3. Bitcoin Magazine
  4. Forbes Crypto

Whether for investment or fun, anyone who is interested in crypto may have heard or visited these sites at least once. And your target users can be one of that visitors. Nevertheless, booking an article or placing an ad banner on these sites is not easy and the price is also a dilemma for a limited marketing budget.

(Continued)

Read the full post with other best platforms to promote new Cryptocurrencies in 2022 at my site

--

--